Reels &
vertical video.
We treat Reels as a production format with its own framing, opening, safe areas and edit variations, not as a crop from a horizontal film.
Plan vertical framing as a primary production decision.
A 9:16 frame concentrates faces, products and action into a smaller area. Platform interface space affects headlines, subtitles and calls to action, so camera height, close-ups, eye line and negative space are set for vertical use before filming.
Organic Reels and paid creative can share a shoot day, but opening, offer, product visibility and closing card need their own plan. A UGC-style treatment can use a more natural camera and performance while sound, lighting, product visibility and brand messaging remain controlled.
When does vertical video need a separate plan?
9:16 is a release format with its own framing and messaging decisions.
When to film vertically
If the product, speaker, subtitles and CTA must read comfortably on a phone, framing and movement should be designed for 9:16 from the start.
Organic and paid media
A recurring series and performance ad can use related material, but hooks, offers, CTAs and duration variations need separate planning.
What to include in the brief
Platforms, audience, product or speaker, offer and planned content volume define the right shooting plan.
01 Organic Reels and series formats
Repeatable vertical video structures for experts, products, processes or brand culture.
02 Paid social creative
Ad videos with distinct hook, benefit, offer, proof and CTA combinations.
03 TikTok and Shorts production
Vertical content shaped around platform pace, spoken language, screen copy and duration.
04 UGC-style production
Natural-feeling camera and performance with controlled sound, lighting, product visibility and brand message.
05 Captions, motion and sound
Subtitles for silent viewing, safe-zone graphics, emphasis motion and sound treatment.
Reels and vertical-video scope
A shoot is organised into defined video families rather than a set of unrelated clips.
Which deliverables can come from one film?
We define where the work will be used, the required formats and the delivery schedule from the start.
From one film,
prepare the right files for each use.
We plan the main film, short versions, vertical video and release files together at the start of the project.
Share your brief → How vertical video production moves forward
Message and shot variation define the planned set before the day of filming.
Goal, platform and series plan
Organic and paid needs are separated alongside audience, product timing, speakers, offers and repeatable formats.
Hook, script and 9:16 shot list
Opening options, safe zones, subtitles, product close-ups and CTAs are planned for the vertical frame.
Batch filming and performance variations
Openings, product demos, close-ups and talking points are recorded as distinct options for the agreed videos.
Edit, versioning and delivery
Pace, captions, motion and sound are completed before agreed duration, hook, CTA and ratio versions are delivered.
One team / Clear approvals / Multiple deliverables A well-prepared plan creates a calm pace on set and an orderly process without surprises in the final delivery.
Teams this service is right for
These are the working models that most often need this service. The scope becomes clear as the project goal and use case are defined.
Brand and content teams
Teams that need regular, controlled video production while managing social channels internally or with another partner.
Performance marketing teams
Teams needing testable hook, message, product and CTA variations rather than one ad video.
Product and expert brands
Brands using demonstrations, direct-to-camera explanation or short formats to make a product or expertise visible.
Istanbul & Turkey projects
Productions planned from Istanbul, with the crew, location and delivery plan defined around the project where required.
Questions before starting.
01How many Reels fit in one shoot day?+
It depends on duration, setups, speakers, products and performance variations. Scripts and a shot list are grouped before filming to establish a realistic capacity.
02Can a commercial and vertical content be filmed together?+
Yes, but a second camera crop is not enough. Safe zones, close-ups, performer direction and product placement need dedicated vertical framing.
03Can paid-social versions be made?+
Yes. Different hooks, benefits, offers, durations and CTAs can be prepared from a shared body edit when each variable is defined in the delivery plan.
Let’s discuss what
your video needs.
Share your goal, where the video will be used and the timing. We can clarify the right scope and next step together.
