Istanbul / Vertical video systems

Social video
production.

We produce Reels, TikTok, Shorts and performance creative that works naturally on a phone while retaining the brand's visual language.

Social-video production set for a beauty product
SOCIAL VIDEO PRODUCTION Series · Product · People · Versions
Selected video-production project frame
Selected video-production project frame
Selected video-production project frame
Selected video-production project frame
Selected video-production project frame
TR + EUProduction network
16:9 / 9:16Multiple formats
ONE TEAMEnd-to-end process
Selected brands
Reels•TikTok•Shorts•Ads•Motion•Reels•TikTok•Shorts•Ads•Motion•
Social-video production set for a beauty product
Social Video Production / Production approach
01 / Production approach

Social content needs its own production plan.

Phone-first video needs closer framing, readable text and a faster opening. We first establish a repeatable content structure: the series, contributors, fixed visual elements and the useful output from a shoot day.

Concept, filming, edit, motion graphics and versioning can be planned for Instagram Reels, TikTok, YouTube Shorts, LinkedIn and digital advertising. Trends are evaluated against the campaign goal instead of becoming the whole plan.

01 Reels, TikTok and Shorts
02 Repeatable content series
03 Performance creative
04 End-to-end production
Social Video Production — Reels, TikTok and Shorts production area 01

Reels, TikTok and Shorts

Vertical short-form series planned for clear openings, subtitles and silent viewing.

IdeaScriptShoot
Social Video Production — Performance creative production area 02

Performance creative

Short ads with defined opening, offer, product-benefit and call-to-action variations.

CompanyPeopleStory
Social Video Production — Product and use content production area 03

Product and use content

Demos, comparisons, detail and practical-use videos that answer a customer question.

ProductDemoE-commerce
Social Video Production — People-led content production area 04

People-led content

Natural interview, Q&A and direct-to-camera formats for founders, experts or teams.

FactoryB2BProduction
Social Video Production — Motion and templates production area 05

Motion and templates

Reusable title, subtitle, price, campaign and end-card motion in the brand language.

EventLaunchSummary
04 / Deliverables

Social-video scope

The production can support a single campaign or a regular content rhythm.

Core delivery package

Which deliverables can come from one film?

We define where the work will be used, the required formats and the delivery schedule from the start.

Reels, TikTok and Shorts Reels
Performance creative TikTok
Product and use content Shorts
People-led content Ads
Motion and templates Motion
One shoot / Multiple deliverables

From one film,
prepare the right files for each use.

We plan the main film, short versions, vertical video and release files together at the start of the project.

Share your brief →
Video production team reviewing a project
06 / Process

How regular social-video production works

// From the brief to delivery files, work with one team.

A clear production cycle preserves creative flexibility without restarting every post from zero.

STEP 01
Brief / goal / scope

Choose the content areas

Audience, product calendar, campaigns and available material are reviewed to define sustainable series topics.

STEP 02
Script / crew / plan

Design the series formats

Each series receives an opening, duration, framing, contributor and visual direction before scripts or talking points are prepared.

STEP 03
Shoot / direction / capture

Film in focused batches

Lighting, camera and location are organised around content groups; vertical close-ups and alternate openings are captured deliberately.

STEP 04
Edit / versions / delivery

Edit and version

Edit, subtitles, music and motion are completed with defined variations for the required release use.

07 / Production principle
Video production team reviewing the shoot and post-production process One team / Clear approvals / Multiple deliverables

A well-prepared plan creates a calm pace on set and an orderly process without surprises in the final delivery.

Production principle Clear scope / Visible decisions / Orderly delivery
08 / Industries & fit

Teams this service is right for

These are the working models that most often need this service. The scope becomes clear as the project goal and use case are defined.

01

Growing content teams

Brands that need a consistent social-video rhythm without organising a new production every week.

02

Performance marketing

Teams that need fresh opening and message variations for planned ad testing.

03

Expert-led brands

Businesses using demonstrations, expertise or direct explanation to make their offer clear.

04

Istanbul & Turkey projects

Productions planned from Istanbul, with the crew, location and delivery plan defined around the project where required.

09 / FAQ

Questions before starting.

01Can one shoot support several social videos?

Yes. The planned number depends on scripts, setups, products and contributors; the shot list groups them into a realistic day.

02Can social ads have different versions?

Yes. Opening, benefit, offer, duration and CTA can be separated as defined variations.

03Are vertical videos only cropped from horizontal footage?

No. Phone-first framing, safe areas, close-ups and screen text are planned for the vertical frame.

Let’s discuss what
your video needs.

Share your goal, where the video will be used and the timing. We can clarify the right scope and next step together.