Selected work / Columbia
Extreme Mesh Product Campaign
Show the outdoor product in a campaign context without losing its technical details.
Project summary
Columbia: the project
A product campaign film that keeps the outdoor product’s technical details visible within a campaign rhythm.
Project scope
- Product campaign film
- Need
- Show the outdoor product in a campaign context without losing its technical details.
- Approach
- A film language that brings material and form details forward through close-ups, with moving camera and edit rhythm carrying the outdoor feeling.
- Deliverable
- Product and campaign film.
- Use
- Outdoor product and campaign communication.
Film
Columbia — Extreme Mesh Product Campaign
The film is the visible output. The purpose, approach and delivery scope are set out above.
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